The importance of focus groups in market research
The Food Industry's Latest Focus: Generation Z
The Art of Storytelling
Neuromarketing: The Intersection of Consumer Behavior and Brain Science
Introducing "People Analytics"
Preventing Non-Response Bias in Market Research
When to Consider Online Focus Groups
Dos and Don'ts for succesfully engaging survey respondents
How an organization's sense of purpose can set it apart
Capitalizing on Market Research
Increasing Your Return on Investment
Take a Virtual Tour of Our Bethesda Facility
Social Media Marketing Trends
A Recruiting Process You Can Count On.
Why Invest In Market Research?
Tips to maximize your branding initiative.
Read about marketing trends for 2018 you won't want to miss.
We summarize our attendance at May's PMRG conference in National Harbor and examine the Sunshine Act.
In this edition we explore how Millennials and mobile technology impact marketing research strategy.
In this fall edition of On the Record we look at significant changes in school website testing that have occurred over the last few years.
In this edition we're proud to announce Merrill Shugoll was among the short list of recipients for Washington SmartCEO's 2015 Brava! Awards.
In this edition we're highlighting how technology transforms immersion research and announcing our next conference visit.
In this edition of On the Record Mark Shugoll explains why arts organizations should conduct market research.
Join us and go on the town at the inaugural Quirk's Event in Brooklyn, New York.
In this edition of On the Record we're discussing in-home trials as well as news and updates from the Shugoll team.
In this edition of On the Record we discussed conducting research internationally, working with hard to reach populations and tips for presenting to clients.
Get fresh perspectives with far-reaching results through ethnographic research, covered in this edition of On the Record. In this newsletter we also discuss the value of mystery shoppers.
In this edition of On the Record we're discussing positioning and perceptual mapping.
In this edition of On the Record, we are discussing children's focus groups and what to look for during your focus group sessions.
In the November edition of On the Record we announce our new holiday catering options in our DC area facilities and look back at our conference travels this fall.
In the October edition of On The Record we focus on technology and market research. We introduce Shugoll's own in-house streaming service. And Rick Seale decodes the future of online recruiting.
Read this month's edition of On The Record to find out more about how our very own President, Merrill Shugoll, was bestowed one of the greatest honors in the marketing research industry. Also, discover our new Pinterest boards and YouTube video presentations of our corporate capabilities.
Believe it or not there really is some good news coming from the nation's capital. Shugoll Research is excited to announce the launch of its brand new website. By making the content more accessible and targeted towards specific end users, updating the design to reflect a more contemporary style consistent with our corporate brand image and incorporating the latest in website technology, we feel we have been able to significantly improve the site visitor’s experience. View this edition of On The Record to learn more about the website’s newest features.
It's fall during a critical presidential election and residents of DC, Maryland and Virginia are preparing to head to the polls. Now is the time to visit this region and truly observe the pulse of the nation. The region is abound with thought leaders and policy makers, but it is our everyday citizenry, especially those in Northern Virginia (home of two of our facilities), who has the power to affect the outcome of the 2012 election. Read more about the influence of DC area residents on politics and the global economy in this edition of On The Record.
After extensive lobbying efforts, Shugoll Research and the market research industry group CASRO have succeeded in broadly exempting market research from Washington, DC's reporting requirements. Read this edition of On The Record to learn more about this important victory in pharma research regulations.
The Shugoll name has been synonymous with quality marketing research for over 50 years. Clients and business partners alike often ask how we got our start in the profession, and they especially want to know our recipe for running a successful, multi-generation family-owned business. Read this edition of Shugoll Research On The Record to find out something new about our fearless leaders, Merrill and Mark Shugoll. After all, aren’t you just a tad bit curious how anyone can work alongside their mother, their spouse and their daughter and still enjoy their work as well as their Thanksgiving dinner??
Shugoll Research launched its corporate newsletter, On The Record, in April of 2012. In this first ever edition, read about the exciting acquisition of two new facilities in Northern Virginia, and get a sneak peek at its beautifully renovated headquarters facility in Bethesda, Maryland.
Shugoll Research has long been a supporter of arts education. Read this edition of On The Record to learn about ArtSpeak!, a program founded by our CEO, Mark Shugoll, that brings big name artists into schools in the Washington, DC area with the goal of exciting students about the arts. The program is produced and underwritten by Shugoll Research.