Research Capabilities

Quantitative Marketing Research

Shugoll Research has built a name around sophisticated service, high-level expertise, an ability to meet tight deadlines, quality control and its full arsenal of tools delivering a broad range of quantitative research services.

Research Design Services, including:

  • Determining appropriate research method
  • Selecting sample and designing sampling frame
  • Designing appropriate data collection instruments for Internet, telephone, mobile, social media, central location and mail interviewing

Analysis Services, including:

  • Analysis of variance
  • Behavior modeling
  • Cluster and segmentation analysis
  • Choice modeling
  • Conjoint analysis
  • Cost-benefit analysis
  • Demand forecasts
  • Maximum difference analysis
  • Perceptual mapping
  • Price sensitivity analysis
  • Regression analysis
  • Social media listening
  • TURF analysis

Final Report Preparation, including: 

  • Sophisticated graphics design
  • Desktop publishing capabilities

Multi-Cultural Interviewing & Translation

Extra attention ensures data of impeccable quality.

Shugoll Research believes the integrity of your data is of utmost importance. In fact, we stake our name on it. Our capabilities include:

  • Cleaning and editing data to ensure data integrity and validity
  • Coding open-ended questions
  • Entering and scanning data
  • Creating marginals as a preliminary way of evaluating data
  • Working with clients to develop banner plans to produce a final set of cross tabulations with significance testing for report analysis
  • Weighting and advanced statistics