Research Capabilities

Qualitative Marketing Research

Shugoll Research is known for having the industry’s most experienced staff of project directors. Our moderators tend to focus on certain vertical specialties to lend even greater expertise and value to your project. We have four highly skilled, on-staff moderators with multi-cultural and multi-generational research expertise. And we’re known to provide some of the most insightful analyses, report writing and debriefings in the industry.

You’ll find our expertise demonstrated in all the qualitative methodologies we specialize in:

We are also skilled in using projective techniques to reveal underlying motivations including:

  • Anthropomorphization or metaphors
  • Brainstorming
  • Collage and photo sorts
  • Conceptual mapping
  • Diary logs
  • Expressive drawing
  • Forced relationships
  • Laddering
  • Personality associations (fixed or variable)
  • Sentence completion exercises
  • Situational associations and drawings
  • Storytelling
  • Wishful thinking exercises

Shugoll Research provides a variety of report deliverables to suit your needs, including:

  • Verbal debriefs
  • Topline reports
  • Detailed reports with respondent verbatims
  • Detailed reports with video clips
  • Video reports