Shugoll Research’s location in the Washington, DC metro area places us near hundreds of government agencies and contractors. We have been conducting research for Federal, state and local government agencies over many years. Our studies examine the attitudes of government agency employees and decision makers as well as policy influencers and legislative staff. They also determine public attitudes toward government programming. Specifically, we have conducted a broad spectrum of studies on employee recruitment, communications/public education campaigns, and website usability to name just a few. Results from our studies are used to identify constituent information needs and to enhance programming provided by government agencies. We also conduct branding and positioning studies to help government contractors develop strategies for positioning their products and services to the government market.
A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Government clients answer over the years:
Government agencies must make sure their programs reach all segments of the population. Shugoll Research’s multi-cultural research team ensures our ability to reach out to and examine the attitudes and needs of diverse populations. We have designed and implemented both qualitative and quantitative studies in 26 languages. Focus groups conducted with minorities are recruited by networking in ethnic communities as well as referrals from community leaders and community groups. We have bi-lingual recruiters on-staff who are knowledgeable about and sensitive to the needs of these communities and their cultural differences. Groups conducted in rural areas without focus group facilities are held at local community centers, hotels or school conference rooms. Quantitative surveys with these segments use telephone, online or in-person methodologies. Specific research approaches are designed based on the target audience and special needs of each project.
With a presence in the Washington, DC area, Shugoll Research has conducted research with hundreds of government employees/agency decision makers over the years for technology/defense contractors, professional services/consulting firms, health plans and other companies servicing the government market. Image and positioning research is conducted with targeted decision makers to help the contractor understand its current and optimal positioning in the market, identify its unique strengths vis-a-vis competitors, determine advertising awareness and recall levels and measure satisfaction with the company’s products and customer service. Using the results of the research, the contractor can fine-tune and/or develop new marketing messages and strategies.
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