Ogilvy Public Relations
TMP Worldwide Advertising
Value-added expertise and innovation unmatched in our industry, and a client list that speaks for itself.
Shugoll Research is proud to serve some of the world's leading organizations with marketing and opinion research. We consider our client list to be a testament to the superior work we deliver, and the vast experience we've gathered across a variety of industries.
“With a new president and a renewed emphasis on marketing and reputation-building, we recognized a need for solid data on the perceptions and communications preferences of our various audiences: prospective students, alumni, parents, guidance counselors, potential employers and peer institutions. We needed a firm that could work with us as a strategic partner to shape and conduct a number of research projects in a tight timeframe, then help us apply the results to defining our brand. With Shugoll Research, we were able to tap into their expertise in both quantitative and qualitative methods and develop a whole new fact base—the most extensive our institution has ever had. The research continues to inform many of our targeted communications and marketing efforts, from Admissions viewbooks to alumni fundraising campaigns.”
- Jill H., Senior Director of Communications and Marketing
“We have had such good experiences with Shugoll’s group discussion moderating that people within my company request Shugoll – they can see that participants are comfortable and responsive.”
- Annemarie O., U.S. Fuels, Market Research Manager
Multinational Oil and Gas Corporation
“Shugoll Research was a terrific partner in a major stakeholder’s study that the University of Maryland did in 2008. Amy O’Connell and the Shugoll team helped us shape the research, surveyed our external constituencies and worked with us to develop and present the analyses to a wide group of campus audiences. Shugoll was sensitive to the needs of a public higher education institution, but also gave us expert, independent guidance that improved the study.”
- Mona L., Associate Vice President for Institutional Research, Planning and Assessment