Ogilvy Public Relations
TMP Worldwide Advertising
Value-added expertise and innovation unmatched in our industry, and a client list that speaks for itself.
Shugoll Research is proud to serve some of the world's leading organizations with marketing and opinion research. We consider our client list to be a testament to the superior work we deliver, and the vast experience we've gathered across a variety of industries.
“With a new president and a renewed emphasis on marketing and reputation-building, we recognized a need for solid data on the perceptions and communications preferences of our various audiences: prospective students, alumni, parents, guidance counselors, potential employers and peer institutions. We needed a firm that could work with us as a strategic partner to shape and conduct a number of research projects in a tight timeframe, then help us apply the results to defining our brand. With Shugoll Research, we were able to tap into their expertise in both quantitative and qualitative methods and develop a whole new fact base—the most extensive our institution has ever had. The research continues to inform many of our targeted communications and marketing efforts, from Admissions viewbooks to alumni fundraising campaigns.”
- Jill H., Senior Director of Communications and Marketing
"It is comforting to know we can rely on Shugoll Research to help us deliver a quality focus group experience from start to finish for our clients. Collaborating with their friendly, skilled staff ensures the right questions are asked and answers gained to meet our business and research objectives in a timely manner.”
- Angie K., Research Analyst
Marketing Communications Organization
“The brand perception study that Shugoll Research conducted for us yielded a trove of valuable insights. Their analysis was on point, thorough and well-presented. We also appreciated the principals’ flexibility and creativity in scoping a project that met our research objectives while staying within our budget.”
- Rob S., Chief Marketing Officer