Featured Studies

Why High School Students Do Not Attend the Theatre

Why High School Students Do Not Attend the Theatre

Audiences at non-profit theatres across the country tend to be older and theatres are interested in diversifying their audiences by age.  High school students are one segment rarely represented in theatre audiences, and when they are, they usually attend with parents or school groups, not with their friends. Theatre Communications Groups (TCG) contracted with Shugoll Research to conduct research to examine high school students’ attitudes and perceptions toward theatre.  This study begins to examine the obstacles to theatre attendance among high school students and strategies to overcome them.   It addresses the need for the non-profit theatre community to create the audiences of tomorrow.   Read the full report to learn more.

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Consumer & Packaged Goods Spotlight

Consumer & Packaged Goods

Shugoll Research has helped some of the world’s biggest names in consumer products address challenges ranging from eroding brand loyalty to identifying new product opportunities. A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Consumer...

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