Featured Studies

The Impact of the Metropolitan Opera's Live HD Broadcasts

The Impact of the Metropolitan Opera's Live HD Broadcasts

The Metropolitan Opera:Live in HD transmissions represent the biggest news in recent operatic history.  During the 2007-2008 season, the second year of the initiative, the HD transmissions reached a total worldwide audience of more than 935,000. (The collective membership of OPERA America reported an annual live opera attendance of approximately 3.7 million in 2006, the most recent year for which data is available.)  What does this mean for the Met, and what does it mean for opera across the country?  Read Shugoll Research’s report to find out…

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Industry Spotlight

Retail Services Spotlight

Retail Services

Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend...

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