Featured Studies

The Impact of the Metropolitan Opera's Live HD Broadcasts

The Impact of the Metropolitan Opera's Live HD Broadcasts

The Metropolitan Opera:Live in HD transmissions represent the biggest news in recent operatic history.  During the 2007-2008 season, the second year of the initiative, the HD transmissions reached a total worldwide audience of more than 935,000. (The collective membership of OPERA America reported an annual live opera attendance of approximately 3.7 million in 2006, the most recent year for which data is available.)  What does this mean for the Met, and what does it mean for opera across the country?  Read Shugoll Research’s report to find out…

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Consumer & Packaged Goods Spotlight

Consumer & Packaged Goods

Shugoll Research has helped some of the world’s biggest names in consumer products address challenges ranging from eroding brand loyalty to identifying new product opportunities. A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Consumer...

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