Featured Studies

Survey of Theatre Artists

Survey of Theatre Artists

Theatre Communications Group (TCG) and Shugoll Research conducted an online survey with theatre artists in America.  The goals were to quantitatively assess the overall welfare of theatre artists, help TCG identify strategies responsive to the needs of theatre artists and the theatre community and be able to track the impact of these strategies over time.  Read the full report to learn more.

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Industry Spotlight

Advertising & Communications Spotlight

Advertising & Communications

For nearly half a century, Shugoll Research has helped advertising, PR and media clients traverse the ever-evolving landscape of audience preferences and behavior. Many of us have spent time working in agencies prior to joining the company. By using our proprietary product AdBeat, we design and execute studies that address...

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