Featured Studies

The Purchase and Consumption of Meat and Poultry

The Purchase and Consumption of Meat and Poultry

Shugoll Research and Midan Marketing partnered on a two-phase study conducting online quantitative research with consumers and an analysis of retail meat and poultry pound volume data for 2007 versus 2008 as well as data from January, 2009. The study gathered insights into consumer attitudes and behaviors relative to the purchase and consumption of meat and poultry. Study findings were presented at the 2009 American Meat Conference in Denver.

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Industry Spotlight

Retail Services Spotlight

Retail Services

Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend...

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