Shugoll Research and Midan Marketing teamed up to conduct the second wave of the Power of Brands study in November 2012. This study updates the 2007 pioneering Power of Brands survey, which was the first time large-sample research was conducted to determine the role of brands in consumer selection and purchase of fresh meat. Each wave of the research was conducted using an online sample of 600 grocery shoppers in four geographic areas (Chicago, Denver, Dallas and Philadelphia). Research findings present changes in consumer awareness, attitude and preference measures for a large number of beef, pork and chicken brands in the last 5 years. The report includes insights into reasons for key changes in the marketplace over time and industry implications from the study.
Shugoll Research and Midan Marketing conducted a webinar to present the results of the study on May 14, 2013.
Click the "View Report" button below in order to see the webinar presentation and accompanying analysis.
Shugoll Research is uniquely qualified to help associations and not-for-profit organizations optimize their business decisions to address challenges and make the most of opportunities. We have helped numerous trade, consumer and professional associations identify ways to grow membership and boost satisfaction and involvement among existing members.
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