Featured Studies

Merrill Shugoll Appears on Through The Noise

Merrill Shugoll Appears on Through The Noise

Through the Noise is a light and entertaining podcast that explores “the business of communicating”. through conversations with professionals who deal with the management – technical or creative – process of communications. Merrill discusses her 30 years of conducting qualitative and quantitiative research, and how Shugoll Research has helped to shape the strategic planning and marketing communications of corporations, not-for-profit organizations, trade and professional associations and government agencies.

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Industry Spotlight

Retail Services Spotlight

Retail Services

Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend...

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