Featured Studies

Evaluating the Free Night of Theatre Programs

Evaluating the Free Night of Theatre Programs

Theatre Communications Group (TCG), the national service organization for the American not-for-profit theatre, developed the Free Night of Theater program as part of an initiative to increase exposure to and attendance at the theatre. Shugoll Research conducted an online quantitative survey with program participants to understand the impact Free Night of Theatre had on their theatregoing habits and the profile of people who attended. Read the full report to learn more about how the program continues to attract a more diverse audience than ever before.

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Industry Spotlight

Financial & Insurance Services Spotlight

Financial & Insurance Services

Shugoll Research has helped financial clients stay in step with a rapidly changing industry landscape, helping them evaluate options and opportunities to make sound decisions to grow profitably. Over the past decade we’ve watched major consolidations and mergers take place. We’ve conducted studies to quantify investor mistrust in the midst...

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