Featured Studies

Evaluating the Free Night of Theatre Programs

Evaluating the Free Night of Theatre Programs

Theatre Communications Group (TCG), the national service organization for the American not-for-profit theatre, developed the Free Night of Theater program as part of an initiative to increase exposure to and attendance at the theatre. Shugoll Research conducted an online quantitative survey with program participants to understand the impact Free Night of Theatre had on their theatregoing habits and the profile of people who attended. Read the full report to learn more about how the program continues to attract a more diverse audience than ever before.

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Sports, Entertainment & Culture Spotlight

Sports, Entertainment & Culture

At Shugoll Research, we’re not too modest to say we do research for sports and entertainment concerns better than anyone else. It has been a major focus of our business since its inception. And it is a passion for us — one we pursue through volunteerism in our spare time....

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