Featured Studies

Coronavirus Theater Surveys

Coronavirus Theater Surveys

Shugoll Research has released its national study of theatergoers and their willingness to return to theaters when they re-open.  This follows similar studies for Washington, DC and New York City/Broadway.  Many theatergoers across the nation will not be ready to return to shows when theaters re-open.  The one thing that most overcomes this challenge is having a vaccine for the Covid-19 virus. Read the press release below and click here to download the full reports.


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Advertising & Communications Spotlight

Advertising & Communications

For nearly half a century, Shugoll Research has helped advertising, PR and media clients traverse the ever-evolving landscape of audience preferences and behavior. Many of us have spent time working in agencies prior to joining the company. By using our proprietary product AdBeat, we design and execute studies that address...

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