The Shugoll name has been synonymous with quality marketing research for over 50 years. Clients and business partners alike often ask how we got our start in the profession, and they especially want to know our recipe for running a successful, multi-generation family-owned business. Read the full article published in Alert to find out something new about our fearless leaders, Merrill and Mark Shugoll. After all, aren’t you just a tad bit curious how anyone can work alongside their mother, their spouse and their daughter and still enjoy their work as well as their Thanksgiving dinner??
This article has been posted online with permission from Marketing Research Association, 1156 15th Street NW, Suite 302, Washington, DC 20005, © (December 18, 2012), MRA, 202.800.2545, www.marketingresearch.org
As competition grows among private schools, colleges and universities, they are using research to effectively compete for the high achieving academic and athletic students that will attract attention and, as importantly, attract funding from private sources and foundations.
For years we have developed studies to address recruitment, value-added services, curriculum and...