The Shugoll name has been synonymous with quality marketing research for over 50 years. Clients and business partners alike often ask how we got our start in the profession, and they especially want to know our recipe for running a successful, multi-generation family-owned business. Read the full article published in Alert to find out something new about our fearless leaders, Merrill and Mark Shugoll. After all, aren’t you just a tad bit curious how anyone can work alongside their mother, their spouse and their daughter and still enjoy their work as well as their Thanksgiving dinner??
This article has been posted online with permission from Marketing Research Association, 1156 15th Street NW, Suite 302, Washington, DC 20005, © (December 18, 2012), MRA, 202.800.2545, www.marketingresearch.org
Shugoll Research is uniquely qualified to help associations and not-for-profit organizations optimize their business decisions to address challenges and make the most of opportunities. We have helped numerous trade, consumer and professional associations identify ways to grow membership and boost satisfaction and involvement among existing members.
Organizations that carry the mantle...