Featured Studies

A View from the Top

A View from the Top

"Ask any group of communication professionals to tell you their biggest challenges, and you'll hear that senior management doesn't value the communication function, that communication budgets are the first to be cut in times of belt-tightening and that communicators don't have a seat at the strategy table.  What it all boils down to is a feeling that 'they just don't get it.'  But what if they do?  What if CEOs not only understand that communication is crititcal to organizational success, but know they need expert help to get it right?  What if we asked them, and we found out that things had changed?  Well, we did, and they have." - Barbara Gibson, IABC

Shugoll Research, in partnership with the International Association of Business Communicators (IABC) Research Foundation, went directly to the source and interviewed CEOs from around the world to better understand the role of corporate communication.  Study findings are very exciting and suggest that the communications landscape is changing dramatically.  Click below to read more. 

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Industry Spotlight

Consumer & Packaged Goods Spotlight

Consumer & Packaged Goods

Shugoll Research has helped some of the world’s biggest names in consumer products address challenges ranging from eroding brand loyalty to identifying new product opportunities. A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Consumer...

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