"Ask any group of communication professionals to tell you their biggest challenges, and you'll hear that senior management doesn't value the communication function, that communication budgets are the first to be cut in times of belt-tightening and that communicators don't have a seat at the strategy table. What it all boils down to is a feeling that 'they just don't get it.' But what if they do? What if CEOs not only understand that communication is crititcal to organizational success, but know they need expert help to get it right? What if we asked them, and we found out that things had changed? Well, we did, and they have." - Barbara Gibson, IABC
Shugoll Research, in partnership with the International Association of Business Communicators (IABC) Research Foundation, went directly to the source and interviewed CEOs from around the world to better understand the role of corporate communication. Study findings are very exciting and suggest that the communications landscape is changing dramatically. Click below to read more.
As competition grows among private schools, colleges and universities, they are using research to effectively compete for the high achieving academic and athletic students that will attract attention and, as importantly, attract funding from private sources and foundations.
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