Featured Studies

Gen M Obesity

Gen M Obesity

Shugoll Research and Midan Marketing teamed up to conduct a multi-phase study with tweens (8 to 12 year-olds) and teens (13 to 17 year-olds) using a qualitative online immersion research method and a quantitative online survey method to develop an understanding of the role obesity plays in the lives of children ages 8 to 17 years and possible solutions that could lead to them developing healthy eating habits.

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Industry Spotlight

Retail Services Spotlight

Retail Services

Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend...

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