Management & Staff

  • Director of Research & Client Relations

    Savanna Rafto
    Director of Research & Client Relations

    Savanna initially began her career at Shugoll Research as a Research Associate, where she exceled at collaborating with Project Directors to manage the logistics of both quantitative and qualitative marketing research studies. 

    In 2017, Savanna was promoted to the Director of Research & Client Relations at Shugoll Research.  In this role, Savanna is responsible for all new business and client activities and proposal development where her duties include proposal writing, study pricing and costing, and tracking the status of all outstanding new business proposals. Savanna also manages research studies including research design, development and moderating.

    Before starting at Shugoll Research, Savanna attended American University in Washington, DC where she received a B.S. in Business Administration with specialties in Marketing and International Business. Upon completion of her B.S. degree, Savanna returned to American University for the Master’s in Marketing program. During her time as a graduate student, Savanna became interested in market research through her leadership in marketing research group projects where she applied theories learned in class to help solve real-world business issues for clients.

    As a former competitive dancer, Savanna enjoys staying active and fit by participating in various workout and dance classes. She also values her time with her friends and family, and soaking up as much sun as possible.