Washington DC Panoramic View

April 2012

The greater Washington area is one of the most valuable markets in the country when it comes to research. Here's one reason why:

The Washington Metropolitan area is the highest educated region in the nation. It is home to over 50 colleges and universities, and 47% of the population has a bachelor's degree or higher.

Time is everything

Hot Topic: Instant America

Speed is everything. Anything from improving the speed of web pages to reducing customer wait times can be critical to retaining one's customer base. An infographic from the technology blog Mashable highlights the importance of the speedy customer experience and the desire for instant gratification.

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On the Record is Shugoll Research's regular examination of market research in Washington, DC and around the country. This month we are showcasing our newly renovated facility in Bethesda, Maryland. Also highlighted are two recently purchased facility spaces in Virginia. Visit us online for more information about all three facilities.

Shugoll Research Starts New Year with a Sleek New Look!

As promised, we are featuring pictures of our newly renovated facility in Bethesda. The spacious, modern facility in combination with our cutting edge research tools welcomes clients from around the world and professional and consumer respondent s from around the nation's capital. The expansive facility features six unique research suites; our suites range from intimate spaces that easily accommodate one-on-one in-depth interviewing, to large focus group suites with theater-style seating for up to 30 respondents and a client viewing lounge seating up to 20. In addition, all of the suites feature adaptable furniture allowing for maximum flexibility to accommodate client project needs.

Contemporary furnishings are as inviting for clients as they are for participants. Renovated respondent waiting lounges and a modern living room setup provide participants with a relaxed experience. Ceiling mounted televisions and built in jacks allow rooms to easily transition from usability studios with backroom computer viewing to traditional focus group spaces with video streaming for viewers offsite. Wall mounted kiosks and iPads allow our dedicated staff to control the recording of client research sessions and remain in close proximity in order to provide optimal client service.
Qualitative assistants monitor focus group research recordings

Shugoll Research continues to provide a full range of amenities for client use. In addition to fully stocked client lounges and viewing areas, we have a business center for client convenience. Access to high speed internet, word processing, copy and fax capabilities all without leaving the comfort of our office.
Madison Suite Focus Group in the Round Living Room Focus Group Setup Intimate viewing and focus groups
For more pictures of the renovated Bethesda facility and information on how this space can work for your research needs, please visit us online.

Shugoll Research Expands with Two New Virginia Facilities
Shugoll Research is expanding its reach with respondents across the entire DC Metropolitan area. In January, Shugoll Research purchased longtime Virginia market research firm, Metro Research Services, Inc., and now owns and operates focus group facilities in three different DC area locations: 1) Bethesda, MD, 2) Alexandria, VA, and 3) Fairfax, VA. Our Alexandria facility was recently built this past October and offers three focus group suites equipped with modern furnishings and a flexible design that allows accommodations for up to 60 participants in one group. In Fairfax, Virginia, our facility features two full focus group suites, one smaller in-depth-interview suite and a Centralized Location Testing Lab - ideal for sensory testing. The expansion into Virginia allows for greater opportunities to reach respondents closer to where they live and work in the Washington, DC area.

The acquisition also has allowed us to grow our total respondent database. With a larger respondent pool and additional recruiters experienced in recruiting area professionals, policy leaders and consumers, Shugoll Research will continue to deliver the boutique service and high quality research that has set us apart for over 50 years.

Read upcoming newsletters for updates on all three facility locations and information on our expanding array of services.

Reception  Focus Group Suite Roosevelt Bethesda Maryland 
Tel: (301) 656-0310
Fax: (301) 657-9051