Shugoll Thoughts

New Year, New Priorities. Tips for CMOs in 2019


New Year, New Priorities. Tips for CMOs in 2019

Success is often a matter of recognizing the small paradigm shifts which are precursors to momentous change. Chief Marketing Officers (CMOs) with a knack for identifying these telltale signs are ideally positioned to create cutting-edge campaigns that resonate with audiences and drive revenue. Here is our cheat sheet to jumpstarting your company's marketing strategy in 2019. More...


Content Marketing: The Essentials of Marketing Strategy


Content Marketing: The Essentials of Marketing Strategy

For several years, content marketing has been considered a priority. Results from various studies published by Iron Paper found that 91 percent of business-to-business (B2B) marketers used content marketing in 2017 and 53 percent of B2B marketers say their content marketing strategy is successful. More...


Connecting to Your Audience


Connecting to Your Audience

Analysts have been sounding the alarm on television advertising for many years now. When spending on digital advertising overtook TV ad spending for the first time in 2017, it seemed that the end was truly here. However, the latest statistics seem to indicate that the pronunciation may have been premature - instead of receding, linear sales of television ads grew by five percent in 2018. More...


Encouraging Creativity in the Workplace


Encouraging Creativity in the Workplace

Machines and artificial intelligence can think, calculate, and act faster than any human. However, we possess one quality that they cannot replicate - creativity. Executives who harness the creative potential of their teams produce results that are disproportionately greater than would otherwise be possible. Here are five basic concepts that boost creativity in the workplace: More...


Building and Keeping Customer Loyalty


Building and Keeping Customer Loyalty

The most recent Forrester Customer Experience Index, released in June of 2018, reveals that U.S. brands are lacking a clear leader in terms of customer service experience. "Though brands are catching on to the fact that high quality customer experience correlates with business growth," Forrester Chief Research and Product Officer Cliff Condon says, "many companies don't fully understand what matters most to their customers." More...


Capitalizing on Market Research


Capitalizing on Market Research

At Shugoll Research, we are often asked "do market research and analytics really improve sales and corporate profits?" The answer is yes. In fact, the numerous benefits of market research go beyond just the economic, including taking the bias out of corporate decision-making and benchmarking success. More...


Neuromarketing: The Intersection of Consumer Behavior and Brain Science


Neuromarketing: The Intersection of Consumer Behavior and Brain Science

Science and marketing have always made good partners. Today, as technology etches itself ever deeper into our lives, this union is at a watershed. Neuromarketing has brought us to the point where science and marketing are virtually indistinguishable. More...


The Irreplaceable Employee


The Irreplaceable Employee

For years, we have heard that American employees will be replaced by artificial intelligence (AI) and machines in the upcoming year. However, the likelihood of this prediction becoming reality is not very likely. Whenever people have been replaced by machines, it is for one simple reason - machines are economical. Does that mean that technology can replace every human worker? Not quite. Despite monumental leaps in technology, some skills remain unquestionably beyond the scope of machine capabilities. More...


The Importance of Storytelling: Celebrating NCAA Football


The Importance of Storytelling

For millennium, storytelling has been used as a tool to communicate. Stories have been used to entertain, teach, or influence. Messages are made memorable through stories. In today's world of marketing and branding, the art of storytelling appeals to the consumer's desire for understanding, authenticity, and connection. More...


Increasing Your ROI


Increasing Your ROI

There isn't one correct way for businesses to increase their return on investment (ROI). No matter what tactics you use (social media, content marketing, or old-fashioned cold calling), it's important to have a plan and a way to measure results. Here are some techniques suggested for increasing sales and marketing ROI. More...


Corporate Leadership for the Next Generation


Corporate Leadership for the Next Generation

Gone are the days of employee loyalty to a specific corporation. According to a survey conducted in 2016 by the U.S. Bureau of Labor Statistics, the median number of years an employee remains with their employer is an average of 4.2 years. More...


How an Organization’s Sense of Purpose Can Set It Apart


The Reality of Data Analytics

One of the major trends we are seeing in marketing today is the idea of the purpose-driven economy. Consumers are looking for products and services with which they can identify. More...


The Importance of Content Marketing to Your Business Strategy


The Reality of Data Analytics

Content marketing helps companies attract new customers and increase brand loyalty by sharing information. Information can be produced in various formats including blogs, case studies, email newsletters, images, infographics, podcasts, questions and answers, or video. More...


The Reality of Data Analytics


The Reality of Data Analytics

In a previously published article, we provided numerous tips to help Chief Marketing Officers (CMOs) capitalize on the success of marketing campaigns. One area of focus was the collection and analysis of data before, during, and after a campaign. In the article, it is mentioned that the amount spent on data analysis should equal the amount allocated to advertising. More...


Social Media Marketing Trends


Social Media Marketing Trends

Midyear is always a great time to take a step back, re-evaluate your current business strategy, and begin preparing for the upcoming year. One area this is particularly important is your social media marketing strategy. Since social media is constantly changing and evolving, so must your strategy. More...


Brand Identity: The Hearts and Minds of Customers


Brand Identity: The Hearts and Minds of Customers

Earlier this summer, many patrons of the International House of Pancakes (IHOP) were perplexed over the seemingly-overnight rebranding of the restaurant chain. Without revealing a reason, IHOP announced it would be changing its name to IHOb. The move garnered a lot of attention, both positive and negative. More...


Marketing to Generation Z


Shugoll Spotlight Video

For years, we have focused on the Millennial consumer and their wants and needs. Today, the newest generation – known as Generation Z and defined as those born after 1996 – are just beginning to enter the workforce. More...


Shugoll Spotlight Video


Shugoll Spotlight Video

Shugoll Research is now pleased to announce a new service called Shugoll Spotlight Video. By using cutting-edge technology, our camera captures HD video and crystal clear sound during any interview session. More...


Adopt a Growth Mindset and Watch Your Business Flourish


ADOPT A GROWTH MINDSET AND WATCH YOUR BUSINESS FLOURISH

A growth mindset is the belief that a person's abilities and intelligence can be developed over time. The possibilities that open up to a business leader when they adopt a growth mindset are phenomenal. More...


Why Do Research In Washington, D.C.?


Why Do Research In Washington, D.C.?

According to a 2018 report conducted by U.S. News and World Report, the Washington, D.C. metro area is the eighth best location (based on factors such as affordability, job prospects, and quality of life) to live in the United States. More...


How Will the European Union's New Privacy Regulations Impact Your Business?


How Will the European Union's New Privacy Regulations Impact Your Business?

On May 25th, 2018 a new set of data regulations were adopted in the EU, primarily with the purpose of giving EU residents better control over their personal information. The General Data Protection Regulation (GDPR) also addresses the exporting of information outside of the EU. More...


Why Invest in Market Research?


Why Invest in Market Research?

If your organization is considering any major changes or has significant business challenges, consider investing in a market research study. Time and time again, market research has proven to be an invaluable investment in terms of money and time for businesses and organizations. More...


How to Achieve Success as a Chief Marketing Officer


How to Achieve Success as a Chief Marketing Officer

CMOs are quickly becoming one of the most influential positions within a company. Whether you are currently in the role of CMO or if you aspire to it, here are some useful tips to help you become the best CMO for yourself and for your company. More...


Previous Posts