Shugoll Thoughts

Marketing to Generation Z


Shugoll Spotlight Video

For years, we have focused on the Millennial consumer and their wants and needs. Today, the newest generation – known as Generation Z and defined as those born after 1996 – are just beginning to enter the workforce. More...


Shugoll Spotlight Video


Shugoll Spotlight Video

Shugoll Research is now pleased to announce a new service called Shugoll Spotlight Video. By using cutting-edge technology, our camera captures HD video and crystal clear sound during any interview session. More...


Adopt a Growth Mindset and Watch Your Business Flourish


ADOPT A GROWTH MINDSET AND WATCH YOUR BUSINESS FLOURISH

A growth mindset is the belief that a person's abilities and intelligence can be developed over time. The possibilities that open up to a business leader when they adopt a growth mindset are phenomenal. More...


Why Do Research In Washington, D.C.?


Why Do Research In Washington, D.C.?

According to a 2018 report conducted by U.S. News and World Report, the Washington, D.C. metro area is the eighth best location (based on factors such as affordability, job prospects, and quality of life) to live in the United States. More...


How Will the European Union's New Privacy Regulations Impact Your Business?


How Will the European Union's New Privacy Regulations Impact Your Business?

On May 25th, 2018 a new set of data regulations were adopted in the EU, primarily with the purpose of giving EU residents better control over their personal information. The General Data Protection Regulation (GDPR) also addresses the exporting of information outside of the EU. More...


Why Invest in Market Research?


Why Invest in Market Research?

If your organization is considering any major changes or has significant business challenges, consider investing in a market research study. Time and time again, market research has proven to be an invaluable investment in terms of money and time for businesses and organizations. More...


How to Achieve Success as a Chief Marketing Officer


How to Achieve Success as a Chief Marketing Officer

CMOs are quickly becoming one of the most influential positions within a company. Whether you are currently in the role of CMO or if you aspire to it, here are some useful tips to help you become the best CMO for yourself and for your company. More...


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