Shugoll Thoughts

A Study of Perseverance and Inspiration: Merrill Shugoll's Story in Profiles in Success


A Study of Perseverance and Inspiration: Merrill Shugoll's Story in Profiles in Success

Last year, when Merrill Shugoll, President of Shugoll Research, was asked to participate in the Profiles in Success series, she did not hesitate. The series, a collection of personal stories and words of wisdom from a diverse group of business people, is designed to inspire current and future small business owners in the Washington, D.C. area. Profiles in Success emphasizes entrepreneurialism and participants discuss the importance of mentoring and creating a supportive network for future business leaders. More...

Posted April 2018 by The Shugoll IT Team


The Importance of Having a Mobile Strategy in Business


Importance of Having a Mobile Strategy in Business

It is hard to dispute the fact that smartphones have been able to completely transform our lives. With over 230 million smartphones in the US alone, we are no longer just using our phones for calls and a camera; we are using them for entertainment, social media, banking, making videos and, in some cases, running or operating a business. According to statistics, we now spend 86 percent of our time online via our mobile phones, and almost half of all online sales are done on a mobile device. All of these factors cumulatively mean that it is more important than ever before for businesses to have a robust mobile strategy in place. More...

Posted April 2018 by The Shugoll IT Team


Using Blockchain to Improve Customer Experience


Using Blockchain to Improve Customer Experience

Have you ever opened up your wallet and stared at the scores of loyalty cards, threatening to burst out from their slots? Maybe you have that unused offer from your airline frequent flyer program where your miles can only buy you half a seat to Aruba. More...

Posted April 2018 by The Shugoll IT Team


Mindful Managers Make Great Leaders


Mindful Managers Make Great Leaders

Mindfulness seems to be a constant buzzword in the corporate world over recent years. It is tempting to dismiss it as the latest time-limited craze; but a number of high profile corporations such as Apple and Google are embracing mindfulness as part of their corporate culture, and with good reason too. Read on to learn why these companies are embracing mindfulness as part of their corporate culture. Read on to learn why these companies are embracing mindfulness as part of their corporate culture. More...

Posted March 2018 by The Shugoll IT Team


Tips to Maximize Your Branding Initiative


Tips to Maximize Your Branding Initiative

Why Is Branding Important for your Business? Brands are more important now than at any point in the past century. According to Forbes, brands represent so much more than just a trademark; they are indicative of a promise that a company makes to its customers. A business brand conveys its quality, experience, and its integrity overall. When done correctly, your brand can build incredible value for your business, not to mention a loyal following of customers. More...

Posted March 2018 by The Shugoll IT Team


The Limitations and Uses of AI on the Marketing Industry


Limitations and Uses of AI on the Marketing Industry

Artificial Intelligence (AI) is revolutionizing countless industries and is continuing to impact even more with each passing year. In many industries, we are seeing exciting developments as a result of integrating AI into products and services that impact our daily lives. We enjoy the convenience of Siri and Alexa, look forward to self-driving cars (well, some at least), advancements in video gaming and more. AI continues to touch our lives in a myriad of ways. More...

Posted March 2018 by The Shugoll IT Team


Luxury Consumer Trends for 2018


Luxury Consumer Trends 2018

Traditionally, luxury products have been tangible things . . . a sports car, high-end accessory, or even an expensive vacation. However, over the past several decades, we have seen a shift in what is considered a luxury good. Rising affluence and social media have influenced the spheres of luxury. We have seen a shift towards individualized and varied forms of luxury consumption. Many are using luxury as a way to define who they are. In 2018, high-end consumers will continue to look to innovative products, unique services, and unprecedented experiences to define what they mean by luxury. More...

Posted March 2018 by The Shugoll IT Team


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