Shugoll Thoughts

Corporate Leadership for the Next Generation


Corporate Leadership for the Next Generation

Gone are the days of employee loyalty to a specific corporation. According to a survey conducted in 2016 by the U.S. Bureau of Labor Statistics, the median number of years an employee remains with their employer is an average of 4.2 years. More...


How an Organization’s Sense of Purpose Can Set It Apart


The Reality of Data Analytics

One of the major trends we are seeing in marketing today is the idea of the purpose-driven economy. Consumers are looking for products and services with which they can identify. More...


The Importance of Content Marketing to Your Business Strategy


The Reality of Data Analytics

Content marketing helps companies attract new customers and increase brand loyalty by sharing information. Information can be produced in various formats including blogs, case studies, email newsletters, images, infographics, podcasts, questions and answers, or video. More...


The Reality of Data Analytics


The Reality of Data Analytics

In a previously published article, we provided numerous tips to help Chief Marketing Officers (CMOs) capitalize on the success of marketing campaigns. One area of focus was the collection and analysis of data before, during, and after a campaign. In the article, it is mentioned that the amount spent on data analysis should equal the amount allocated to advertising. More...


Social Media Marketing Trends


Social Media Marketing Trends

Midyear is always a great time to take a step back, re-evaluate your current business strategy, and begin preparing for the upcoming year. One area this is particularly important is your social media marketing strategy. Since social media is constantly changing and evolving, so must your strategy. More...


Brand Identity: The Hearts and Minds of Customers


Brand Identity: The Hearts and Minds of Customers

Earlier this summer, many patrons of the International House of Pancakes (IHOP) were perplexed over the seemingly-overnight rebranding of the restaurant chain. Without revealing a reason, IHOP announced it would be changing its name to IHOb. The move garnered a lot of attention, both positive and negative. More...


Marketing to Generation Z


Shugoll Spotlight Video

For years, we have focused on the Millennial consumer and their wants and needs. Today, the newest generation – known as Generation Z and defined as those born after 1996 – are just beginning to enter the workforce. More...


Shugoll Spotlight Video


Shugoll Spotlight Video

Shugoll Research is now pleased to announce a new service called Shugoll Spotlight Video. By using cutting-edge technology, our camera captures HD video and crystal clear sound during any interview session. More...


Adopt a Growth Mindset and Watch Your Business Flourish


ADOPT A GROWTH MINDSET AND WATCH YOUR BUSINESS FLOURISH

A growth mindset is the belief that a person's abilities and intelligence can be developed over time. The possibilities that open up to a business leader when they adopt a growth mindset are phenomenal. More...


Why Do Research In Washington, D.C.?


Why Do Research In Washington, D.C.?

According to a 2018 report conducted by U.S. News and World Report, the Washington, D.C. metro area is the eighth best location (based on factors such as affordability, job prospects, and quality of life) to live in the United States. More...


How Will the European Union's New Privacy Regulations Impact Your Business?


How Will the European Union's New Privacy Regulations Impact Your Business?

On May 25th, 2018 a new set of data regulations were adopted in the EU, primarily with the purpose of giving EU residents better control over their personal information. The General Data Protection Regulation (GDPR) also addresses the exporting of information outside of the EU. More...


Why Invest in Market Research?


Why Invest in Market Research?

If your organization is considering any major changes or has significant business challenges, consider investing in a market research study. Time and time again, market research has proven to be an invaluable investment in terms of money and time for businesses and organizations. More...


How to Achieve Success as a Chief Marketing Officer


How to Achieve Success as a Chief Marketing Officer

CMOs are quickly becoming one of the most influential positions within a company. Whether you are currently in the role of CMO or if you aspire to it, here are some useful tips to help you become the best CMO for yourself and for your company. More...


Previous Posts