Over the years, Shugoll Research has earned the reputation of being an industry leader at the forefront of providing innovative and customized marketing research solutions to a national roster of clients. One of those clients, with whom we have an ongoing relationship, is AARP. AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
AARP is committed to engaging small and diverse entrepreneurs for their business needs, to add value and perspective to their programs, and to fulfill their mission of championing positive social change. Jo Ann Jenkins, AARP's CEO, believes that "engaging people of all backgrounds and cultures is not only a vital piece of our community strategy, it is also an integral part of our business model." Through their well-established Supplier Diversity Program, AARP recognizes that their future success is directly related to their ability to engage and partner with small and diverse businesses and suppliers.
In recognition of this business commitment, AARP hosts an annual awards and recognition program. This year, Shugoll Research was honored with the Supplier of the Year Award. The award was presented to Merrill Shugoll at AARP's Annual Supplier Diversity Awards and Recognition Program held on June 19, 2019, in Washington, D.C. "I am thrilled to accept this award on behalf of everyone at Shugoll Research," says Merrill Shugoll. "It means so much being able to partner with AARP and knowing that AARP is committed to investing in supplier diversity, and giving a small woman-owned company such as ours a chance," says Rick Seale, Principal and Executive Vice President of Field Operations at Shugoll Research.