Why Do Research in Washington, D.C.?

June 29, 2018

Why Do Research in Washington, D.C.?

On January 18, 2018, Amazon announced the 20 cities they were considering as finalists to be home to their new headquarters (known as HQ2). The operation of the new headquarters is expected to create tens of thousands of jobs and add tens of billions of dollars in investment in the surrounding community. Fortunately for the Washington, D.C. metro area, three locations -- downtown Washington, D.C., Montgomery County, Maryland, and Northern Virginia - were cited as top contenders for the headquarters.

In May of the same year, reports surfaced that the tech giant Apple was in negotiations with the governor of Virginia to bring 20,000 jobs to a Northern Virginia campus. It is reported that the company is expected to invest over $30 billion over five years in addition to the job creation.

Anyone who is familiar with the growth and demographics of the metro D.C. area shouldn't be surprised that major companies are looking to invest here. In fact, according to a 2018 report conducted by U.S. News and World Report, the Washington, D.C. metro area is the eighth best location (based on factors such as affordability, job prospects, and quality of life) to live in the United States. In 2018, the state of Maryland is home to three out of ten cities considered to be the most diverse cities (based on race, class, economic, and household diversity) in the U.S. The study's sponsor, WalletHub, stated that "as a result of the fresh perspectives, skills and technologies brought in by newcomers, the U.S. has developed a strong adaptability to change."

Why are these facts and studies important to Shugoll Research? As a major research company, we are dedicated to providing the most diverse population from which to pull sample respondents. Many ask "Why do research in Washington, D.C.?" Here are some ways the D.C. metro area stands out:

  • Economic Strength and Stability
    • In the last decade, the greater Washington economy has grown by 25 percent - more than any other major metropolitan area
    • 5th largest regional economy in the U.S.
    • Added 285,000 jobs in the last decade, more than any other region of the country
    • Highest median household income in the country
    • Home to six of the wealthiest counties in the U.S.
  • Education
    • 47 percent of the workforce has a bachelor's degree
    • 22 percent has a graduate or professional degree
    • Home to 6 of the 10 most educated counties in the U.S.
    • Highest concentration of college students in the country: 90 per 1,000 residents
    • More than 50 colleges and universities are located in the region
  • Business
    • Huge diversity in private businesses and industries - less than one-fifth of the population works for the federal government
    • Home to 18 Fortune 500 company headquarters
    • More Inc. 500 fastest-growing private businesses than any other region in the country, a record held for 14 consecutive years
    • More than 300,000 scientists, engineers and computer professionals live in the DC area
    • Significant numbers of physicians and lawyers per capita
    • Home to the world's third largest concentration of bioscience companies and a leader in human genome research
  • Culture
    • More than 80 theatre companies
    • Six major professional sports teams
    • Over 8,000 bars and restaurants

The greater Washington area is a thriving area in terms of market growth, population diversity, and cultural opportunities. A combination of all these factors make the area an ideal location in which to do your market research. Questions? Please contact us today!

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