Recruiting processes you can count on.

You need to be confident that your qualitative research will go off without a hitch, and the people we recruit are an integral part of your study's success. So Shugoll Research goes beyond industry norms to ensure the right people show up at the right place at the right time, so you can get the information you need to make the best business decisions. We provide a dedicated project manager to oversee our meticulous processes, deliver daily updates and ensure that every respondent is perfectly suited to your needs. In addition, we:

  • Screen random, list and database respondents three times, instead of two - at initial recruitment, during confirmation, and then again before the focus group or one-on-one interviews.
  • Maintain an exhaustive database of local respondents, searchable by numerous demographic criteria. We also keep track of their focus group participation history, suitability for different study types and subject matter expertise.
  • Offer in-house recruiters who are dedicated to the success of your focus groups or one-on-one interviews. Our recruiters are closely managed at our central recruiting facility by full-time Shugoll supervisors and have experience in the consumer, business-to-business and medical fields.
  • Apply innovative and creative thinking to find the right people for your study despite challenging criteria. The art of recruiting is in thinking outside of the box, applying seasoned expertise and in knowing how gratifying it is for everyone when a difficult challenge is creatively solved.
  • Provide equal energy and attention to detail into quantitative studies, including product placement studies, sensory tests, in-store intercepts, mystery shopping, and web-based surveys. The way we see it, every service we perform bears the Shugoll name. So it had better be our best.